Selling A Home

Your home is more than just architectural structure. Often it is an extension of who you are, your personality, your style, your taste. That is why selling a home can be such an emotional experience. The information contained here provides tips to help you have a positive selling experience that can lead to a timely and successful sale.

Here are a few steps to prepare you for the selling process once you’ve made the decision to move

  1. Working With A REALTOR® - A real estate professional can provide the experience and local knowledge to guide you through the entire process, and selling your home within the ideal time frame and at the most effective price point
  2. The Marketing Strategy - Real estate marketing involves so much more than a sign in the yard or a web posting. Successful brokers and agents use a variety of methods to attract and qualify prospects, including the latest Internet and communication advances.
  3. Setting the price – This is the most important steps to selling your home
  4. Preparing your home – Ten tips that will add value to your home and increase your chances of a successful sale
  5. Closing the deal Successful real estate negotiation is more than a matter of luck, innate talent or charm.

Working With A REALTOR® ( Back to top )

A real estate professional can provide the experience and local knowledge to guide you through the entire process, and selling your home within the ideal time frame and at the most effective price point.

Choosing the Real Estate Professional.

Choosing the professional to help sell and market your home can mean the difference between selling your home and pulling your hair out because nothing is happening. Here are a few tips to consider when choosing the right agent to work with you to sell your home.

  1. Full Time-Full Service – Always look for a Real Estate professional who works for a Full Service Real Estate company and is a full time REALTOR®. Selling real estate is not now, nor should it ever be a hobby. Hiring a part time REALTOR® can become a very frustrating experience.
  2. Interview a few agents – Take time to interview a few different agents to determine which agent you believe is best suited to your needs. Google them! That’s right, find out what their online presence is all about, or if they even have an online presence.
  3. Look for a listing agent who thinks like a buyer. Be cautious of agents who price your home high just to get a contract in their hand. Instead, look for those agents who are going to show you the market research for pricing your home and aren’t afraid to share with you some ideas on how best to prepare your home for sale. A listing agent who comes into your home with the experienced eyes of a buyer willing to share the truth of what you can do to best sell your home is the agent you want to work with.
  4. Look for a Tech-Savvy agent – Not only do you want to work with an agent with solid experience, but you want to work with someone who is going to market your home online where buyers are looking. Over 90% of people begin their home search online; your home needs to be front and center.
  5. Look for someone with a solid marketing strategy – putting a sign in the front yard, putting on the MLS and thinking that’s going to do it in today’s market is lubricous. Look for an agent who has a solid marketing strategy and will implement that strategy to sell your home.

The Marketing Strategy ( Back to top )

Real estate marketing involves so much more than a sign in the yard or a web posting. Successful brokers and agents use a variety of methods to attract and qualify prospects, including the latest Internet and communication advances

Creating the marketing strategy

Your professional REALTOR® will create a marketing strategy to ensure a quick and successful sale. Much of an agent’s responsibility is done behind the scenes. Your agent will create a specific marketing strategy just for you home. They will of course list your home on the local Multiple Listing Service (MLS) and your CENTURY 21 Scheetz agent will also advertise your home on an additional 500 local and national websites where buyers and sellers begin their search.

Setting the price ( Back to top )

Setting the price of your home is the most important decision you will make. Learn how to study the market trends in order to set the optimal price for your home. The real estate professional does not determine the price for your home; the market determines the price for your home. Study the comparable sold, active and pending properties in your area. Your REALTOR® will help you set the price based on the current market conditions.

A home warranty is important to place on your home during the selling process. Buyers nowadays require it, so go ahead and put a home warranty on your home during the selling process. You won’t pay for the warranty until the house sells but during the interim your home is covered.

There are certain factors that will play a role in determining the price:

  • Location
  • Neighborhood
  • Condition
  • Upgrades

Be sure to work with your real estate professional to price your home to sell at the highest price possible in the shortest amount of time.